Success Story: The Kardashian Sisters' Social Media Strategy

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Contents
1 Lessons from the Kardashians' Social Media Strategy1.1 Unlimited branding
1.2 What story do you want to tell?
1.3 Don't be shy
1.4 Each network with its language
It's true, the famous American actress and businesswoman Kim Kardashian is a real hit on social media. So much so that she has more than twenty million followers on Twitter and Facebook alone.

But it's not just Kim who's drawing crowds, her family members are also threatening to have the online world at their feet. Her sister Kourtney has almost 10 million fans, and Khloe, the youngest of the clan, is easily new telephone number format philippines approaching 11 million.



Image source: E!Online

The power that the family radiates in every industry they decide to enter (among which clothing and perfumes stand out) is increasing.

From their legitimate television conquest to their fragrances and their latest alliance with Babies R Us , a friendly store selling items for the little ones , we can think of the millions they generate just by being idolized influencers.

Kim, Khloe, Kourtney and the rest of the family are undoubtedly true masters of branding . Here we go over some tips that can help you and that you can use when expanding the boundaries of your business.


Lessons from the  Kardashians' Social Media Strategy
Unlimited branding
Mixing personal messages with brand-oriented content on Twitter and Instagram is a good strategy to break the mold of posts that only aim to sell.

It is interesting to move in a format that involves both, always remembering that the content dedicated to promoting articles is sufficiently attractive.


[Tweet “Mixing personal content with branding-oriented content on #SocialMedia is a strategy to break the mold”]

The illusion of access to the family's inner circle makes their efforts to highlight the brand less obstructive and more interesting.

Sharing these kinds of experiences gives us a personal connection , and inspires followers to buy (or at least be interested in) your items.

Here's Kourtney in a "casual" snapshot of her dinner.


Source: Instagram

 What story do you want to tell?
The Kardashians are successful at linking different platforms, building a powerful narrative.

[Tweet “The Kardashians are successful because they know how to build a powerful narrative #ContentMarketing”]

The hook they offer works perfectly with their lifestyle, which leads to a coming and going of marriages and divorces, fights and reunions.

The key is to tell or highlight the family strength that unites them and that makes all their conflicts be resolved thanks to the infinite power of love (even if this means going on vacation to some tropical place).