Branded Content and Content Marketing

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Increase engagement .
It emphasizes brand values, which will bring trust and credibility to our consumers.
Increase traffic to our website and social platforms.
Branded content strategies generate a community around the brand.
Origin of Branded Content
We have to be honest with you, branded content is not something new, it has just become more important.

Competition is tough, digital media has democratized the possibilities for companies of all sizes to offer their products.

It is no longer enough to say how beautiful and good our product is , but we must stand out and be relevant.

Let's take the example of “Popeye the Sailor,” which is the case that many scholars of the subject take as the origin of branded content .

This comic, which later became a film and a television series, and new opportunity mailing list even a popular icon, arose from a need of the association of spinach producing companies in the United States.

These industries needed to position spinach as a beneficial food for children in the 1920s.

They achieved this by creating this character who became strong immediately after consuming a can of spinach.

The rest is history, because whether it is true or not, we have the concept of how beneficial spinach is thanks to Popeye, without realizing that the cartoon was also a great marketing strategy.



Up to this point, it may seem like branded content is very similar to content marketing, but they are two very different things.

In short, content marketing is a strategy that can involve different content formats and communication channels. It focuses on the research, development and distribution of content that is useful to the user.

Branded content, on the other hand, focuses on generating content to excite users, appealing to consumers' feelings rather than to the rational use they can give it.

Content marketing produces content focused on educating and informing about a problem and its solution.

On the other hand, branded content has a more playful purpose. To entertain and excite.

In content marketing, your brand isn't part of the message, at least not right away. It's all about what your buyer persona  needs .

On the contrary, branded content must necessarily communicate your values, ideas and everything that defines you as a brand. It may not be the central theme, but it must always be present, otherwise it would not be branded content .

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You can see that both strategies have in common that they focus on generating non-intrusive content, with the essential difference in the objectives they seek: entertaining by creatively introducing your brand (branded content) versus educating and informing (content marketing).