How to Use Video Content for Lead Generation

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That’s when we stumbled upon giveaways.When done well, giveaways are a powerful . Lead generation tactic. But note the caveat: “when done well.” the reason I say this . Is because I’ve seen many companies give away random prizes (like a tesla car) in . Hope of getting as many leads as possible.But as mentioned, the quality of leads is . What matters.

Giving away big, expensive prizes may generate shop lots of attention, but it also . Attracts freebie seekers. They’re definitely not your ideal customers.What you should do is to give . Away something your target audience wants. Most of the time, that’s your product. At ahrefs, . We used to give away a free annual subscription whenever we sponsored podcasts.Although we no .



Longer do product giveaways, we still run giveaways for our swag. In fact, we gave . Away some recently, and that generated tons of interest:what if you’re a new company or . Have a product that no one knows about? Well, that was my exact situation. We . Couldn’t give away our jacket because we were so new that we only had a .