Investing in digital marketing works. Discover the right tools here!

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To talk about digital marketing (DM), let's first contextualize the term. This terminology began to be used in the early 2000s. So, it is something that has happened in this century. That is why we often see new techniques, methods, and tools emerge to measure results and apply digital marketing. That said, let's look at the concept of marketing and then discuss what is known as DM.

When we study communication, we can divide marketing as the brain/strategy, advertising as one arm and propaganda as the other… And so we build the “doll” of our strategic communication.

Marketing acts as the brain within the concept of market whatsapp netherlands research, a strategic science that will initiate the communication process ; this process will direct the advertising pieces, channels and media where the advertising of these pieces will be propagated/broadcast.

That said, let's get to the point: Digital Marketing. That's it. The study of the digital market where the internet is the channel. In general, communication through digital marketing aims to contribute to and facilitate sales processes , among other company objectives. Are we summarizing it up? But that's the idea. The process is not simple, but its logic is easy to understand.

Digital Marketing Works

Detailing the Digital Marketing processes a little
To sell a product or service on the internet, or even for your brand to gain prominence in people's memories and value in their hearts , a digital presence is essential today.

Are social networks part of digital marketing? Yes!
And have a website? Yes!
Do I need to have a blog on my website to do digital marketing? There are other strategies besides blogging, but it is a great support base for other tools. In other words, it is good to have it!
Is appearing in online search engine searches digital marketing? Of course, yes. Even if it is through paid ads. But there are strategies to achieve this reach organically.
Broadly speaking, it can be said that all actions involving the internet are within the scope of digital marketing ; whether to increase/improve your relationship network or promote products and services.

The big “trick” of digital marketing is the possibility of segmentation . With the evolution of the Internet, communication has become increasingly targeted. Before, at the beginning of the Internet, communication followed the same path as offline communication. You would talk to everyone and not know who was being impacted. Today, with the tools that emerge every day, it is possible to measure access, clicks and sales results, as well as segment your audience into personas and target your content in an automated way.

So… Let’s go through some basic steps of this process.
Regardless of whether the objective of your communication is to sell a product, a service or to promote an institutional event, always keep the user experience in mind. Here we are already talking about tools and strategies; therefore, it is understood that we have already gone through the research and planning stage .

Is the focus on sales? Align the stages of the sales funnel!
Here, Landing Pages (LP) help a lot in the generation, segmentation and qualification phases. Use them!
Have you defined your persona? Talk to them. Keep up a nurturing flow with CTAs (calls to action). How? With content. At this point, it is essential to use SEO techniques to gain organic reach .
To find out if it worked, there are tools that calculate ROI – Return On Investment and CAC – Customer Acquisition Cost . Yes, digital marketing allows you to measure investment, something that traditional communication does not do. However, there is nothing to stop you from using integrated communication.

Digital Marketing

Still in the digital universe you can:
Segment the market niche
Use automation tools
Ensuring the 'team' in online service
Measure the results of actions. Change. Test.
Promote engagement on your social networks. How? Interact!
Link your site to content from other sites that have authority on the subject
Produce interesting, useful and relevant content – ​​use the funnel strategy
One of the great advantages of Digital Marketing is the possibility of testing strategies and tools. After all, there is no ready-made recipe, only tests. Believe me, testing is part of the strategy. After all, what works for one business will not always generate the same result in another.