Why do these organizations get those applicants? Simple! Because people have an image of these organizations as an attractive employer! The umbrella term ' employer branding ' means nothing more or less than being an 'attractive employer'. Are you an attractive employer? Then people want to work for you. No rocket science!
Why investing in employer branding pays off twice
A marketing euro can only be spent once within your organization. Now it is important to run to your colleague (who manages that marketing budget) as quickly as possible and convince him or her of the following idea: a marketing euro pays for itself twice if you spend it on employer branding. A normal marketing euro only pays for itself once.
The underlying plan. With a well-spent marketing euro – spent on employer branding – you reach two groups of people: first the potential new employees and then your sales target group, or your prospects and customers in the slipstream.
A strong visual, vacancy or video, that is well represented online and/or offline with a well-targeted budget (the marketing euro), reaches many more people than just new potential colleagues. If your campaign is strong enough, it says a lot about you as an employer. In addition, the success of this campaign will directly influence your image as a supplier (for your prospects and customers). Show how you deal with (new) colleagues, because this provides a great deal of information about you as an organization.
On the other hand, a good commercial marketing italy whatsapp number campaign (focused on sales) will not spontaneously encourage people to investigate which vacancies are open within this company.
Labor market communication is the way to proclaim 'the Word'. But before you start communicating something, you have to think carefully about what exactly you want to communicate to your target group.
Create a customized labor market communication plan with a description of your identity as an employer. And list the strong and attractive components in it. Then use this to develop a strategy on the exact message(s) you want to convey and how you are going to reach your target group and goals (in the long term). Language use, time planning, supporting visual material and the chosen channels; everything plays a role in this. A well-thought-out total concept ensures direct recognizability and underlines your identity!
Everyone is already pumping out vacancies in large numbers. The key question should always be: why would people want to work for you ? That is the message you want to convey.