This will also invite other persons to comment and increase your reach on social media. Also, don’t email list ukforget to experiment with multiple formats, until you find the best type of content for your profile. The days of posting content on social media focusing on yourself / your company are gone. It’s time to listen first, talk later. And let your audience guide the conversation, be part of it. Be useful, and relevant. As I said earlier, LinkedIn is not the only one that is prioritizing quality content.

TikTok searches and Google’s new Helpful Content Update are a reflection of how important it is to satisfy your audience’s queries. The next time you are going to post on LinkedIn, don’t forget to make it relevant and helpful. Your audience (and the algorithm) will thank you. And, if you want to continue to be updated with Marketing and Social Media Trends, I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. There, you’ll find all the trends that matter in the Digital Marketing landscape.