Don’t limit yourself to only a DIY kitchen blog because it’s like, then you can’t leave the kitchen. You only french email address list could do those things and, for me, I’m like it’s about women empowerment and that can mean anything. I’m trying to keep it broad. Now if you’re a marketer and you’re struggling to build brands for companies who actually have a narrow focused topic. That can be a struggle because maybe you’re like, well, my company only sells kitchen tiles and so I can only build content for kitchen tiles.
Guess what? That’s wrong. There’s something called Affinity Marketing and what’s really fascinating is I was working with a furniture rental company. I was building their brand and they were only writing pieces about renting furniture. I’m like okay, why? Who rents your furniture? Military families. Right. They care about furniture rental; they’re constantly moving and they’re constantly needing to rent stuff? What do military wives, because most likely it’s being rented by military wives, because the majority of military folks are men who are married and they’re being deployed.