It assumes that incentives are a good enough reason buy telemarketing data for them to tell their friends. And these incentives are offered to both the referrer and the referee.So, the success of the referral program depends on the incentive itself. In general, there are two types of incentives you can give:cashnon-cashcash incentives are straightforward. For every new customer someone refers, you give them and the person they referred $x in return.
For example, in their early days, paypal gave $ to anyone opening an account, and another $ for referring someone to open an account.That grew them to over , customers in just one month.For non-cash incentives, there are a variety you can choose from. You can give away discounts, store credit, your product, or more. The most famous example is dropbox’s referral program. They gamified the entire process by offering more storage space for each successful referral.