My Board

This article focuses on generating leads, but it is also important to remember that leads don’t magically turn into customers. A large number of leads means nothing unless you can convert them through a solid nurturing effort.



As soon as they fill out a form on one of your landing pages. If you ...

Less savvy marketers may use basic .

A successful B2B lead generation campaign spans the entire sales cycle, meaning your sales team doesn't have to start over with each customer.

A good campaign has the following:

The list of goals is the most important factor determining success.
Offer (UVP ...

First, the strengths page. It is required to organize the points and write them in an easy-to-understand manner so that potential customers can easily compare your company with other companies. BtoB companies have many unique technical terms and expressions that are difficult to understand, so it is ...

Once you have found common ground, you can work backwards to recognize your company's advantages. "Is our company strong with companies in this field?" "Our services are appreciated by companies that mainly deal with this type of thing."

Define those commonalities and make them the attributes of ...

In the first place, in like a customer who just happens to stop by a convenience store and buys the oden that is placed next to the cash register. Because the unit purchase price is large, people tend to take time to carefully consider the purchase. From the seller's perspective, "marketing" is ...