My Board

The family reunion takes place once a year, celebrating the memory of our great-grandmother. This meeting has changed over time, becoming a tradition that brings together all members of the family. As we discussed in our article on family leadership , reliving these moments is essential to ...

SEO is a powerful tool in today’s business environment. It allows companies to stand out from the crowd and capture business opportunities that would otherwise go unnoticed. Integrating effective SEO strategies can transform the way companies detect new markets and position themselves against their ...

A good leader is always aware of what needs to be improved and does not sit back and do nothing. It is part of his DNA to look for ways to do things better. When you have someone like that in charge, obstacles become new paths to explore.

Making the right decisions sets the course for the entire ...

A proper pace can boost overall team performance. Maintaining a consistent pace makes it easier to achieve long-term goals. This is essential to cultivating a motivating and productive work environment .

Ownership: the key to sustainable success
Ownership in sales means that each team member takes ...

Generating qualified leads is essential to boosting a business. This process is all about locating and attracting potential customers who are highly likely to make a purchase. By focusing on these leads that really matter, businesses can fine-tune their resources and maximize their bottom line ...

I remember a conversation with Diego where he shared his vision on entrepreneurship . His practical approach has encouraged many to continue forward. On one occasion, he told me about a project he collaborated on and how his support transformed the course of the project. These interactions ...

Facilitates Direct Sales
One of the biggest advantages of inaCátalog is its ability to close sales directly at the fair. Representatives can take orders in real time via the tablet, reducing waiting, paperwork and decision times.

Not only does it improve efficiency, but it also increases customer ...

Business Model: Assessing Viability
Analyzing the feasibility of a startup's business model is essential for angel investors. It is necessary to review aspects such as the value proposition, the target audience and financial viability. It is also important to examine the competition and growth ...

Customer service has become a critical component for SaaS companies to thrive in Latam. Although there is a trend towards automation , personalized attention still plays an important role. This not only helps to forge strong bonds with customers but also allows for discovering Product-Market Fit ...

Additionally, reinforcing user satisfaction is another aspect to consider. If an option makes navigation faster or minimizes frustration, its usefulness becomes obvious. Imagine a button that provides quick access to important functions.

It is also very relevant to analyze the effect on user ...